Revenge spending, as some have termed it, in the tourism sector after the Covid-19 pandemic has had a trigger effect on hospitality hiring with entry-level jobs seeing the sharpest surge in the last two years, TOI report said.

Apprentice & trainee hires have seen a rise of 54 per cent CAGR in the last two years, as per TeamLease. Hiring in the hospitality sector rose by around 271 per cent in the same period, the report said.

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Dhriti Prasanna Mahanta, VP, TeamLease Degree Apprenticeship, said, “There’s been a sharp rise in hiring numbers across job levels, thanks to the tourism boom, with F&B seeing a 37% spike, and housekeeping jobs up 22%. More skilled jobs at higher levels have also seen a 8-10% surge while the rest of the hospitality hire spectrum is up 18-20%.”

The tourism and hospitality sector has increased its share of all apprentices enrolled in India by 5.4 times in the last two years (from 0.4 per cent in 2020–21 to 2.4 per cent in 2022-23). The increase is greatest at the entry-level.

As per hoteliers, this is a signal of hospitality getting its mojo back. “The surge in hiring in the organised hotel sector observed in CY23 is indicative of the sector’s resilience, growth potential, and strategic expansion. The underlying fundamentals and emerging trends suggest a positive outlook for the sector, with the momentum expected to continue into CY24,” Sabu Raghavan, VP (HR), Hilton India, said.

Some predict that the momentum will last longer. Honorary secretary T Natarajan of the South India Hotels and Restaurants Association predicts that the trend of new hotel openings and employment creation in the hospitality industry would continue until 2030, which will help the Indian economy. He also said that more hotels will keep opening in tier-2 and tier-3 cities.According to JLL’s Hotel Momentum India report, the post-pandemic rush for travel has already resulted in new investments in the hospitality sector, with a spike in hotel openings and important agreements occurring between July and September 2023. A total of 34 hotels were opened, adding 2,400 rooms to the industry of organized hotels. More than 80 per cent of these businesses launched in tier-2 and tier-3 cities.What’s better, these job surges come with salary hikes as well.

“There has been a 15% increase in stipend to trainees, whereas for permanent and skilled employees, the cost to company hike has been 8-10%,” said Mahanta.

Previously, entry-level tourism hiring were seasonal, but now there is year-round activity. According to a recent report by the Hotel Association of India, the hotel sector will directly contribute $1 trillion to India’s GDP by 2047, with a minimum 25% increase in labor demand.

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