How do B2B events companies measure event success?
B2B events companies measure event success Measuring the success of corporate events has become a critical component for businesses seeking a tangible return on investment. Top B2B events companies have developed systematic approaches to evaluate how effectively an event meets…
-1-20250905-2237709%202.webp "The industry trends every marketer should know")
The industry trends every marketer should know
The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping a B2B SaaS brand rewrite a whitepaper. The next, I’m deep in…
Consumer search behaviors are shifting, marketers — new data
For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer search behavior has changed.
AI personalization strategies that convert
Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn’t just about poor execution — it signals a fundamental shift in buyer expectations. HubSpot research shows that…
How to blend web analytics and digital marketing analytics to grow better
When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic climbing meant we were winning; traffic dropping meant panic mode.
Easy guide for beginners with formulas and more
Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do you really know how to use it?
How to get more followers on your business Instagram
With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to connect with their audience.
HubSpot’s Transactional Email Pricing Guide — Essential Business Communication Add-On
HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates through a dedicated IP address.
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What it is & how to do it successfully
Content syndication is the secret to getting your excellent content in front of more people. Instead of posting your content on your site only, content syndication requires repurposing content across the web.
How HTML, CSS, and JavaScript work together in web design
Do you need to learn HTML, CSS, and JavaScript in web design when you can easily create websites with AI-powered tools? That’s a question that stopped me in the tracks because there’s no easy answer.
A marketing pro explains the important elements of a company branding plan
Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with logo makers, brainstorm names with ChatGPT, or post their first updates on Instagram.
.webp "Why your AI-generated content sounds like everyone else’s (and 4 ways to fix it)")
Why your AI-generated content sounds like everyone else’s (and 4 ways to fix it)
There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the latest industry disruptor: AI. It’s no secret that AI adoption is reaching top speed across many aspects of life and…
How to build an email list from scratch: 15 incredibly effective strategies
When I set out to build an email list from scratch for MarketingIdeas.com, I didn’t have a product. No pricing page. No polished brand. Just a one-liner and a waitlist. Within a few weeks, that waitlist had grown to hundreds…
The AI revolution killed your website traffic. It’s also your biggest opportunity.
Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting…
I tested 8 AI tools for graphic design — here are my prompts, results, and recommendations
My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am not the best designer. Far from it. However, tools like Photoshop and Canva helped me create decent graphics by editing…
![Why creator marketing works for any business [Tips from a creator consultant]](https://www.hubspot.com/hubfs/lindsey-gamble-mim-header.webp "Why creator marketing works for any business [Tips from a creator consultant]")
Why creator marketing works for any business [Tips from a creator consultant]
It’s time to drop the baggage around the word “influencer.”
What are brand identity elements? A marketing pro dives in
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you?
![I tested the top 14 AI chatbots for marketers [data, prompts, use cases]](https://www.hubspot.com/hubfs/best-ai-chatbot_1.webp "I tested the top 14 AI chatbots for marketers [data, prompts, use cases]")
I tested the top 14 AI chatbots for marketers [data, prompts, use cases]
I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT would get hundreds of comments, with one side debating the convenience of AI and the other…
Real talk from a serial founder
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business —
Why your brand’s tone matters more than ever
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went something like this:
Why blog? The benefits of blogging for business and marketing
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort.
Expert tips, examples, and templates
Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.”
Here’s why your next newsletter isn’t going to spam
At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently that last one is not related to sun protection?)
The easy formula to calculate true CAC across all your marketing channels
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This incomplete picture…
Tips from HubSpot’s global head of brand marketing
For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our 2025 State of AI Marketing report said they’re already using AI for social media, with…
AI avatars are already here, and these are the trends I’m most bullish on
As the founder of AI newsletter Mindstream, I’m constantly thinking about scale, especially when it comes to content. For me, video was the bottleneck. I wanted to show up consistently, but I didn’t want to spend hours filming, editing, or…
Here’s how to prove marketing’s pipeline value & revenue impact to your CFO
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars in my eyes — CFOs focus on revenue, risk, and return.
![The definition of a buyer persona [in under 100 words]](https://www.hubspot.com/hubfs/Copy%20of%20Featured%20Image%20Template%20Backgrounds.webp "The definition of a buyer persona [in under 100 words]")
The definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona.
YouTube, newsletters, and X — the AI workflows that will help you dominate them all
Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely.
How to scale your hypergrowth marketing team from 5 to 25 people using this template
In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing team that got a business off the ground is not the same team that will…
5 best CRMs for publishing companies in 2025
With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots — and it’s only getting more challenging with the rise of generative AI. To conquer obstacles to monetization and distribution,…
-1.png "5 community-building tips I’ve learned from working in social media, TV, and nonprofits")
5 community-building tips I’ve learned from working in social media, TV, and nonprofits
For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built affiliate programs, and everything in between. One factor unites everything: Every single winning strategy has always tied back to community.
How to reduce marketing tool sprawl without losing the functionality you need
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% growth year-over-year. But here’s the uncomfortable truth: marketers estimate they waste an average of 26% of their budgets on…
![How to create an editorial calendar [+ free templates]](https://www.hubspot.com/hubfs/calendar.png "How to create an editorial calendar [+ free templates]")
How to create an editorial calendar [+ free templates]
If you’re creating content without an editorial calendar you’re setting yourself up for stress, inconsistency, and missed opportunities. Been there, done that, got the “I meant to do more” t-shirt.
4 best CRMs for higher education in 2025
With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is absolutely vital to ensuring a thriving institution. A CRM is key to attracting and retaining students, ensuring enrollee success, and…
4 best CRMs for wholesalers in 2025
Spreadsheets and manual processes can hold back your wholesale business from growing. As wholesalers face increasing pressures to deliver faster, maintain accurate inventory visibility, and provide exceptional customer service, the right CRM becomes essential for success.
5 best healthcare CRM software in 2025
There‘s more to healthcare than the visit itself. Whether you’re a doctor’s office, dental practice, or senior living facility, you know that consistent, personalized communication is key to meeting patients’ changing health needs. In fact, it’s what patients prefer. Research…
Condé Nast marketing leader shares her framework for destroying your imposter syndrome
When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two professional loves, digital marketing and life coaching. I’ll admit to having been skeptical about life coaching in the past, but…
![How to add HTML embed codes to your website [quick tip]](https://www.hubspot.com/hubfs/man%20using%20html%20embed%20code%20.webp "How to add HTML embed codes to your website [quick tip]")
How to add HTML embed codes to your website [quick tip]
As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about promoting your social presence via your website? Embedding enables you to do exactly that. I’ll often use this tactic for…
.webp "How I grew my Substack by 7,000% in less than 3 years without burning out")
How I grew my Substack by 7,000% in less than 3 years without burning out
The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands and celebrities are joining the bandwagon. Boasting more than five million paid subscribers across the platform, Substack invites creators like…
4 best pharma CRMs in 2025
Managing relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for pharmaceutical companies. Whether you’re tracking drug samples, coordinating clinical trials, or ensuring compliance, pharmaceutical companies benefit from CRM systems with…
5 best CRMs for plumbers in 2025
If missed appointments, mismanaged invoices, and fragmented customer communication are draining your revenue, it’s time to consider implementing a CRM for plumbers. The right platform helps reduce no-shows, speeds up emergency dispatch, and provides the insights you need to improve…
Where digital marketing meets neuroscience
In the crowded digital marketplace, a single click is everything. It’s not just a metric, it’s the heartbeat of conversion. But what compels someone to click? Is it the headline? The button color? The layout?
![What is a lead magnet? 20 lead magnet ideas and examples [+ step-by-step]](https://www.hubspot.com/hubfs/lead%20magnet%20represented%20by%20a%20magnet.webp "What is a lead magnet? 20 lead magnet ideas and examples [+ step-by-step]")
What is a lead magnet? 20 lead magnet ideas and examples [+ step-by-step]
Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet story I hear from peers, founders, and marketers on tight budgets.
I built my backlink strategy on guest blogging — here’s exactly how it drove results
If I were looking for the best way to divide a room full of marketers, I’d bring up the topic of guest blogging and link building.
.png "5 best accounting software CRMs for small businesses in 2025")
5 best accounting software CRMs for small businesses in 2025
Managing client relationships in the accounting world involves much more than keeping contact info in one place. For small business accountants, it means staying on top of recurring deadlines, securely handling sensitive financial data, and ensuring no client communication falls…
.png "5 best CRMs for cleaning businesses in 2025")
5 best CRMs for cleaning businesses in 2025
Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication, efficient scheduling, and reliable customer management. Yet, finding the right tools to keep everything organized is a challenge; here’s why:…
5 best CRMs for investment banking businesses in 2025
Investment banking operates in a fast-paced environment where relationship management, deal tracking, and regulatory compliance determine success. Investment banks face rapid market changes and growing client demands, increasing regulatory demands, and the need to manage intricate client relationships that traditional…
5 best CRMs for call center businesses in 2025
Managing customer relationships in call centers presents challenges that standard business software simply can’t address. Unlike typical sales environments, call center teams handle hundreds of interactions daily, require instant access to customer history across multiple touchpoints, and need sophisticated routing…
4 best CRMs for oil and gas businesses in 2025
The oil and gas industry faces unique challenges that standard business software often can’t address. From managing complex, multi-year drilling projects to tracking equipment across remote locations, energy companies need specialized tools to stay competitive. Customer relationship management (CRM) systems…
5 best CRMs for HVAC businesses in 2025
Running an HVAC business means juggling emergency calls, seasonal demand spikes, and multi-visit jobs that can span weeks. You’re dealing with a technician shortage, meanwhile customers expect rapid response times when their AC fails or their furnace breaks.
7 best CRMs for roofing businesses in 2025
Running a roofing business is tough. You’re juggling estimates, managing crews, and trying to keep customers happy. On top of that, most roofing companies struggle to find a CRM that works for their unique needs.
5 best CRMs for HR businesses in 2025
Human Resources firms face a unique set of challenges when managing client relationships. From tracking candidate pipelines and coordinating with hiring managers to managing client accounts and compliance documentation, HR workflow is multifaceted and high-touch. Traditional tools like spreadsheets or…
My 12+ favorite SEO tools for auditing and monitoring websites
People love SEO analysis tools. I know because I’ve been sharing my most-used SEO tools on LinkedIn for years, and these posts have always been amongst my most popular, getting as many as 146 comments and 144 reposts. Here’s the…
7 best CRMs for pest control companies in 2025
Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups. A traditional spreadsheet or generic tool simply can’t keep up. That’s why teams are turning to CRMs for pest control — built for these unique…
How marketers can still thrive in a recession: Expert and data-backed tips
When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession and the more recent COVID-19 pandemic. Within these periods are droves of case studies proving that whether or not a…
What a viral YouTube star wishes marketers knew
I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers…
Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth
Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to…
AI predictions that will completely change marketing — and life — in 2025
For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month on ChatGPT Pro, and building games with AI that would have required entire development teams just months ago.
.png "5 best CRMs for nonprofits in 2025")
5 best CRMs for nonprofits in 2025
Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must balance limited budgets with the need to maintain strong donor relationships, manage volunteers, run programming, and track impact, often across dispersed teams….
5 best CRMs for construction businesses in 2025
In the construction industry, managing client relationships isn’t as simple as logging a few notes and tracking emails. With long project cycles, complex stakeholder networks, on-site and off-site coordination, and a steady stream of subcontractors, suppliers, and clients, construction businesses…
5 best CRMs for gym businesses in 2025
Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital experiences, gyms need robust customer relationship management (CRM) systems to handle everything from lead nurturing to membership retention. Gold’s Gym…
5 best investment management CRMs in 2025
Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting cycles, and strict compliance rules — all of which require special consideration.
Rare Beauty’s “anonymous insider” spills the tea on their new Substack
I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had in mind, but it has a ton of newsletters written by people who just really love music. It’s less professional…
Memory, o3 & 04-mini, 4.1, and social media rumors — here’s what you need to know
If you’ve been following the AI space lately, it’s easy to feel like you’re drowning in acronyms and version numbers.
5 best CRMs for property management businesses in 2025
Property management comes with unique challenges that go far beyond simple contact management. Property managers must juggle tenant relationships, owner communications, maintenance requests, and lead generation while maintaining detailed records of all interactions. Traditional CRM systems often fall short because…
Memorable marketing, visible mistakes, and a faster horse
Today’s master bucks more trends than probably anyone I’ve interviewed. She ignores the competition. She refuses to put ✨AI sparkles✨ on everything. She runs on intuition as much as data.
5 best CRMs for finance companies in 2025
Finance companies face unique challenges that require specialized CRM solutions. Managing complex client relationships, ensuring regulatory compliance, and handling sensitive financial data demands more than a basic customer relationship management system. The right CRM streamlines operations while maintaining the security…
5 best CRMs for ecommerce businesses in 2025
Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth.
4 best CRMs for manufacturing businesses in 2025
Manufacturing companies face unique challenges when managing customer relationships. Complex sales cycles, custom product configurations, and multi-stakeholder decision processes require specialized CRM capabilities that go beyond basic contact management.
4 best CRMs for consulting businesses in 2025
Managing client relationships is the cornerstone of any successful consulting business. Consulting firms face unique challenges in tracking prospects, managing complex project pipelines, and maintaining long-term client relationships across multiple engagements. Unlike traditional sales processes, consulting requires nurturing relationships over…
5 best CRM software for hotels in 2025
Your hotel already has a lot to manage in its tech stack. Between your PMS, CRS, and booking engine, it’s easy to lose sight of exactly what’s driving revenue — not to mention the frustration of losing commissions to OTAs….
5 best CRMs for utilities in 2025
Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations, and utilities companies are set up for some complex challenges. Managing customer relationships, responding quickly to outages, integrating billing systems, and maintaining regulatory compliance —…
HubSpot’s Marketing Hub pricing guide — AI-powered software for marketers
HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. With 82% of marketers reporting that HubSpot increased their lead generation, the platform…
HubSpot’s Operations Hub pricing guide — streamlined, scalable, and built for growth
HubSpot’s Operations Hub is designed for teams who want to streamline operations and unlock new growth opportunities for their business. Whether you’re syncing apps, building efficient workflows, or governing complex datasets, Operations Hub helps you transform operations into a growth…
7 best CRM software for government agencies
Government agencies face unprecedented challenges in managing citizen relationships, delivering public services, and maintaining transparency while ensuring data security and regulatory compliance.
5 best CRMs for private equity businesses in 2025
The CRM needs of private equity firms are fundamentally different from those of traditional sales-driven organizations. In an industry where deal flow, relationship intelligence, and portfolio performance are critical, private equity professionals require a CRM beyond simple contact management. They…
7 best CRMs for restaurant businesses in 2025
Managing a restaurant is tough work. Between juggling tables, staff, and endless orders, keeping track of customer relationships can feel impossible. That’s where restaurant CRM software becomes your secret weapon.
How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride
In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. And the graphics aren’t just a first draft starting point. They’re final assets ready to…
This behavioral science principle can make your billboard go viral, here’s how
Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status.
The new rules of email engagement
A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn’t magic. Just algorithms working with behavioral data. But data collection is no longer something we…
I tested 2025’s most realistic AI voice tools — here’s what blew me away
AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not just talking about smoother narration or cleaner text-to-speech anymore. These tools are starting to sound…
How Privy’s former CMO learned to love low-budget, scrappy marketing
If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early days…
17 marketing job descriptions for hiring managers to attract ideal candidates
Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording, structure, even emojis — everything counts. I’ve encountered countless job descriptions during my time as a marketer and have learned…
Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue
How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend?
Six simple behavioral science tips to improve any marketing message (and the brands that get it right)
Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad.
How to get AI to write copy in your brand voice — from picking the right platform to training your GPT
When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever…
How to create content buyers come back for
Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years.
How to prepare for, navigate, and thrive through summer slumps — according to marketing experts
Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts to heat up. Clients pause new projects. Content calendars fill with refreshes and lighter lifts. And whether you’re…
Make space for customers to see their business as part of yours
I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant detail: when their photo model bent their knee.
In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days
Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where do you start to make the biggest impact?
![AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]](https://www.hubspot.com/hubfs/ai-marketing-campaigns.webp "AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]")
AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]
At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven campaigns that feel alive; they’re innovative, tailored, and sometimes so smart, you’d swear they were made…
![8 ways to use AI in digital marketing [+ examples]](https://www.hubspot.com/hubfs/Google%20Drive%20Integration/ai%20marketing_32023-4.png "8 ways to use AI in digital marketing [+ examples]")
8 ways to use AI in digital marketing [+ examples]
ChatGPT and Google Bard have entered the chat. If you haven‘t joined the conversation around artificial intelligence (AI) in digital marketing, you’re missing the party.
The unconventional, scrappy tactics I used to grow a newsletter to 40K subscribers
You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? That’s the kind of stuff I live for.
Growth marketing — the campaigns that you need to know
I’m a teacher, so I’m now used to the faces of students who are scared to learn. More specifically, they’re scared to fail to learn. It’s ingrained early in our studies — As are good, Fs are bad, and you’d…
This AI prompt can transform you into an elite marketer in any field, here’s how
We all know AI assistants can help with marketing tasks. But, here’s what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen.
-Sep-06-2023-04-49-56-0348-PM.png "I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up")
I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up
A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collaborator, is a fantastic way to brainstorm, outline, and yep, even…
20 best B2B lead generation tools
There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. You are competing with other businesses, navigating misinformation, and playing trial and error with various tools….
What B2B marketing teams get wrong and how to course-correct
I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the results they want. Add that the CEO is asking why the competitor is “suddenly everywhere.”
How to create a landing page: My simple step-by-step approach
The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to a…
70 AI prompt examples for marketers to use in 2025
If you want great results from AI, you need to master the art of crafting the right requests, and that starts with having strong AI prompt examples to work from. After dozens of rounds of fine-tuning prompts, I’ve learned how…
.jpg "What will influencer marketing look like in 2025? Expert predictions + new data")
What will influencer marketing look like in 2025? Expert predictions + new data
A couple of years ago, I deleted my Instagram account (after realizing I was spending 4+ hours a day on the app).
How to market your brand to budget-conscious prospects
Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read: messy economic times), we’re all watching our wallets, trying to keep spending down, and questioning where our dollars go. And…
Master the art of going viral on LinkedIn with Hala Taha’s four-step formula
LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s fighting for attention on every other platform, LinkedIn remains a place where smart marketers can still build massive audiences without…
Trash AI Content, Experimental Budgets, and TikTok for B2B: Ross Simmonds Unfiltered
If you’ve ever stared down a sea of bland AI content and whispered, “Is this my job now?”, you’ll enjoy this master’s take: “The amount of blog posts that are written with AI is at an all-time high… And all…
The actual recession marketing tactics that helped brands survive + how your team can implement them
In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very green startup needed to act quickly and smartly. That they did — tightening their marketing…
I run a zero-employee marketing agency entirely with AI tools — here’s how
A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the job done. But once ChatGPT hit the scene, I realized I…
![AI can boost conversions from your web page — HubSpot’s CMO shows you how [tutorial]](https://knowledge.hubspot.com/hubfs/ai-1-20250605-395473.webp "AI can boost conversions from your web page — HubSpot’s CMO shows you how [tutorial]")
AI can boost conversions from your web page — HubSpot’s CMO shows you how [tutorial]
Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube blindfolded. You‘re running A/B tests, analyzing heat maps, and guessing at what’s actually…
![The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]](https://www.hubspot.com/hubfs/state-of-AI-1-20240626-53394.webp "The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]")
The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]
With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter of if you should use AI but how. How are other marketers (and your competition) using AI? How can you use AI ethically?
![The state of inclusive marketing in 2025 [new data + expert insight]](https://www.hubspot.com/hubfs/inclusive-marketing-report.webp "The state of inclusive marketing in 2025 [new data + expert insight]")
The state of inclusive marketing in 2025 [new data + expert insight]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created…
Social media image sizes (2025 update) for every platform
When clients first started asking me to handle their social media, I figured the image part would be easy. Create one clean graphic, upload it across platforms, and the tools would adjust everything automatically. Boy, was I wrong. Between cropped…
Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more
“I tried using AI for our marketing content, but it just doesn’t sound like us.”
![How to run a marketing campaign on a tight budget [expert tips & free tools]](https://www.hubspot.com/hubfs/19_What%20is%20a%20Marketing%20Plan%20&%20How%20to%20Write%20One%20[+Examples].png "How to run a marketing campaign on a tight budget [expert tips & free tools]")
How to run a marketing campaign on a tight budget [expert tips & free tools]
Limited marketing budgets make marketers think creatively to get the most out of every cent. And those who see room for business growth rather than constraint create outstanding low-budget advertising campaigns. Surprisingly, many budget-friendly marketing ideas deliver a better return…
Using ChatGPT, Gemini, and Perplexity for strategy
Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” With a focus on multi-step research tasks and more source transparency, this new capability…
Are blogs dead? I asked 10 marketing experts
Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?” It’s a fair question. After all, platforms evolve and audience habits shift. But…
How I reverse-engineered LinkedIn virality (and went viral myself)
LinkedIn is full of narcissists, and I have the data to prove it.
![Discrepancies experienced by Black content creators [new data + expert insights]](https://www.hubspot.com/hubfs/linkedin%20leads%20header%20(2).png "Discrepancies experienced by Black content creators [new data + expert insights]")
Discrepancies experienced by Black content creators [new data + expert insights]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created…
![These AI workflows can 10X your marketing productivity [+ video]](https://www.hubspot.com/hubfs/Untitled%20design%20-%202025-05-29T135332.005.png "These AI workflows can 10X your marketing productivity [+ video]")
These AI workflows can 10X your marketing productivity [+ video]
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they’ve found workflows that maximize their productivity, save time, and act as the perfect…
How I applied the 95-5 rule to build Gong’s brand from the ground up
When I stepped into my role as head of content at Gong, I didn’t come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out…
-3.png "OpenAI secretly launched a sales agent — here are the details")
OpenAI secretly launched a sales agent — here are the details
In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm in the sales industry.
How one co-founder runs a zero-employee marketing agency with AI tools
Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies.
What we know so far
SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO), the practice of optimizing content for AI-driven engines such as ChatGPT or Perplexity. If we want our…
Turn your power users into creators (and vice versa)
One of the most powerful — but least used — aspects of social media is its ability to turn customers into community.
Multi-agent AI systems — how this AI tech stack can power your marketing org
It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or industry needs, but the sweeping proclamations of “artificial intelligence will upend business as we know…
How AI assistants can make you 10x more productive: A step-by-step guide
Let‘s be honest: AI assistants aren’t just for executives anymore. They’re the secret weapon that can make you 10x more productive than everyone else in your company.
Google AI Studio is the new editing powerhouse
Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I’ve been there. It was frustrating and a massive bottleneck.
Creating a B2B buyer journey map in 8 steps
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable…
KPI dashboards & how to use them in your marketing
I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no KPI dashboard to tie it all together. I had the numbers, technically … but not…
![How marketers are navigating a possible recession (and advice about what you should do during it) [new data]](https://www.hubspot.com/hubfs/image12-May-27-2025-02-18-19-8390-AM.png "How marketers are navigating a possible recession (and advice about what you should do during it) [new data]")
How marketers are navigating a possible recession (and advice about what you should do during it) [new data]
Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that we’re absolutely, positively not in a recession. I think those people should argue with a brick wall. Regardless of where…
Why writing with clarity matters in marketing (+ 9 ways to simplify your message)
Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the point? Hi, I’m Alana, your friendly neighborhood blog editor. I spent most of my early marketing…
Video is vital to ecommerce marketing — here’s what marketers need to know
Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel it, trust it. And your customers want the same. A good video does what ten…
![What makes a good website? Here are 16 things I look at [new data]](https://www.hubspot.com/hubfs/what-makes-a-good-website-1-20250527-1287063.webp "What makes a good website? Here are 16 things I look at [new data]")
What makes a good website? Here are 16 things I look at [new data]
Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up with what makes a good website today. Website trends and customer expectations change rapidly. It feels like yesterday when I…
![4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]](https://www.hubspot.com/hubfs/consumer-recession-spend.webp "4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]")
4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]
If you’ve watched the news recently, the possibility of a recession has captured everyone’s attention.
The best video marketing channels to grow your brand this year
Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing strategy. With almost half of Gen Z and millennials watching short-form video to discover new products, video is essential to…
All you need to know
Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people as possible. And they’re doing it because online advertising, when done right, delivers outstanding results.
10 holiday marketing campaign examples + marketing tips
I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything in baubles and tinsel. But one of the more accepted signs that the festive season…
![Is Threads losing steam? Here’s what we know [new research]](https://www.hubspot.com/hubfs/is-threads-losing-steam.png "Is Threads losing steam? Here’s what we know [new research]")
Is Threads losing steam? Here’s what we know [new research]
When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five days — and was quickly dubbed the “Twitter killer.” But within weeks, usage dropped sharply. Headlines followed, warning that Threads…
![We asked customers how they like to communicate with brands [HubSpot blog survey]](https://www.hubspot.com/hubfs/ai%20customer%20service%20predictions%20(9)%20(2).webp "We asked customers how they like to communicate with brands [HubSpot blog survey]")
We asked customers how they like to communicate with brands [HubSpot blog survey]
Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate a conversation with a chatbot, or even pick up the phone to learn more about a service or product.
How much does AI cost? Here are the industry averages
I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuff I was too bored to do. However, I quickly discovered hidden costs to…
The future of misinformation on social
Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities: “Otter on a plane using wifi.” Mollick uses that prompt to create images of … an otter using…
The content demand engine that every business needs but no one uses, from Morning Brew’s CEO
I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has skyrocketed. Content differentiation has become harder than ever, especially when AI can write generic posts…
How to boost your marketing game using Threads (Meta’s Twitter rival)
When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I was unconvinced it would make a splash. But here we stand in 2025: Threads has surpassed TikTok and Instagram in…
-1.png "Get advice from billionaires with an AI-crafted board of directors, tips from HubSpot’s CMO")
Get advice from billionaires with an AI-crafted board of directors, tips from HubSpot’s CMO
Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not what they know, it’s who they know. Every great leader has a board of directors — smart people who challenge…
The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders
Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. That’s where inclusive marketing comes in.
How HubSpot’s social team grew their LinkedIn presence by 84% in six months, according to HubSpot’s Director of Social
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Over the past few months, you might‘ve noticed a shift in HubSpot’s…
11 helpful resources for improving your business skills
It doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills will greatly impact your career success. There‘s a lot that goes into becoming more business-savvy, whether it’s learning…
A step-by-step process for boosting your social presence
Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpieces. However, executives and founders can create personal brands that supercharge growth. How do I know? I’ve…
16 of the best Facebook ad examples that actually work (and why)
On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite brands. It’s an absolutely massive audience, but it can get tricky when it’s time to start connecting with them. From…
Supercharge your productivity with an AI project assistant: A step-by-step approach
When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media. But the fact is, most people still aren’t leveraging AI in one of the simplest, most…
Reaching your audience with the content they need
When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was a scramble to come up with something — anything — to post. Some days it…
Be human or be ignored — why authenticity matters and how my brand helped me launch a business
I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so … self-promoting. Weren’t my ideas and work supposed to speak for themselves?
Reddit marketing mistakes to avoid in your social media strategy
Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it can be overwhelming. I can’t tell you how many rabbit holes I’ve found myself surfing down, only to realize I’ve…
![What brands need to know [data]](https://www.hubspot.com/hubfs/x%20vs%20threads.png "What brands need to know [data]")
What brands need to know [data]
We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads. X, formerly known as Twitter, has dramatically changed over the past few years — from leadership shakeups to shifting content…
![The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]](https://knowledge.hubspot.com/hubfs/marketing-campaigns-1-20250508-1357892.webp "The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]")
The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]
Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think it’s safe to say that…
The Growth Hack Era is ending, according to Digiday’s former Editor-in-Chief
Let’s take a moment to commiserate, marketers.
-1.jpg "How to generate leads on TikTok, according to TikTok’s Global Head of Product Partnerships")
How to generate leads on TikTok, according to TikTok’s Global Head of Product Partnerships
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. TikTok is the envy of social media sites. Between 2024 and 2025,…
Here are the 24 best lead generation tools + why they matter
When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain clearly. I’d hear phrases like “capture demand” and “fill your funnel,” and I’d nod along…
The top inclusive marketing trends of 2025, according to Sonia Thompson
Okay. So if you’ve been around here for more than a little bit, you know that I follow a gluten-free diet for health reasons. So when I go to a restaurant, I’m wondering, does their menu work for people like…
Top social media tools to boost your social strategy
Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five billion people are active on social platforms daily. So if you want your product, service, and mission to reach the…
B2B marketing team structures every company should consider
Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something that will work in the future. At the most basic level, you’re always looking for something road-worthy — something that…
![How to master the basics of social media advertising [+ 5 examples]](https://www.hubspot.com/hubfs/Untitled%20(524%20x%20393%20px).png "How to master the basics of social media advertising [+ 5 examples]")
How to master the basics of social media advertising [+ 5 examples]
I can’t imagine any company today experiencing substantial growth without proper social media advertising.
Why I love them (+ brand examples)
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the widely regarded skincare brand Topicals. She’s appeared in many of the brand’s campaigns herself, demonstrating…
How to hire and manage a remote digital marketing team
The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but technology and workers continually evolve. This forces managers to continually update their process for…
How to learn social media marketing: 33 resources for beginners
Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether you’re a marketer, a content creator, or a business owner, understanding social…
How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million
I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales…
How to leverage the 5 stages of the customer buying cycle for more sales
Optimizing the customer buying cycle is primarily about being at the right place, at the right time. This is something I’ve learned over the last 6+ years of running my own business. Recently, I reached out to one of the…
How to use them right now + what you can expect in the future
I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to…
Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)
“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson.
Using AI to Get Your Business Branding Right — My Favorite Tips and Tools
I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding…
AI agents for marketing — I talked to experts about the benefits
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and I’m still waiting to glide down…
.png "Why your startup needs a content strategy (& how to build one that scales)")
Why your startup needs a content strategy (& how to build one that scales)
A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson the hard way when managing my first startup blog. Armed with enthusiasm but no real plan, I spent three…
Content aggregators can help you get more eyes on your marketing collateral — here’s how
Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One…
15 AI tools to streamline your social media strategy
It’s no secret that content is king. And with more and more channels to keep up with — each requiring unique formats for your creative content — AI tools aimed at social media are stepping in to do some of…
How to use buyer journey keyword research to unlock SEO-generated revenue
I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending…
How to create an effective Facebook ads strategy in 2025
Facebook ads can be incredibly powerful — when they’re done right. Most marketers say it consistently delivers a better ROI than any other social media platform. There’s just one catch — you need a solid Facebook ad strategy in place…
Social media platforms marketers should watch in 2025
Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate across the gamut of social media platforms was a smart, time-saving strategy. But in 2025, that…
Lead form best practices for capturing high-quality prospects
When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract quality leads. Because none of that advice said much about designing the actual form for…
![How AI Will Impact Advertising, According to Top Marketing Executives [New Data]](https://www.hubspot.com/hubfs/AI%20Advertising.jpg "How AI Will Impact Advertising, According to Top Marketing Executives [New Data]")
How AI Will Impact Advertising, According to Top Marketing Executives [New Data]
AI is gaining traction in every industry and advertising is no different.
![What I’d Do to Stand Out on Every Platform [+ New Data]](https://knowledge.hubspot.com/hubfs/social-media-marketing-campaign-1-20250418-2594108.webp "What I’d Do to Stand Out on Every Platform [+ New Data]")
What I’d Do to Stand Out on Every Platform [+ New Data]
You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it — and social media marketers are feeling the pressure more than ever. Tons of moving parts…
-2.png "Lessons from Liquid Death & 7-Eleven")
Lessons from Liquid Death & 7-Eleven
The story of 7-Eleven’s remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Eleven has become a beloved institution in Japan with twice as many stores, and 8x higher profit margins than…
How I Built a $2.6 Million Agency in Year One Without a Sales Team — Using Nothing But LinkedIn
Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew that bringing people together was powerful. I just had to move that concept out of the fitness space…
A Deep Dive Into the Different Types of AI Agents and When to Use Them
I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the…
My Favorite B2B Email Marketing Examples and What Teams Can Learn
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable…
![Craft & Track Your Email Campaign [Free Template]](https://www.hubspot.com/hubfs/Untitled%20design%20-%202025-04-22T133039.283%20(1).jpg "Craft & Track Your Email Campaign [Free Template]")
Craft & Track Your Email Campaign [Free Template]
If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your…
How to Make Your Brand the Life of The Digital Party
Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could be great, and the vibe could be just right, but if no one’s conversing, the…
30 of the Best Website Designs to Inspire You
Looking for web design inspiration? I’ve rounded up what I consider to be the best website designs to act as your personal muse. Creating a website can feel daunting, but it’s all about knowing where to start and keeping an…
Every Team Should Know Its Earned Media Value — Here’s Why
Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t? Then, you’ve got a bunch of tactics to gain earned media value without…
16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign
These days, video is absolutely essential to get people to discover your business and their next must-have product. I’ve found some of my favorite businesses and products from videos that I saw scrolling on Instagram or Tiktok. #Tiktokmademebuyit is no…
8 Must-Have Tips for Writing Landing Page Copy That Converts
Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash.
What Black Panther Can Teach You About Inclusive Marketing
“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master.
Data from 1,000+ Social Media Marketers
2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this year, you may not know what to expect but don’t worry.
How Heike Young Uses Humor to Transform B2B Marketing
It’s rare that a B2B marketer is funny on LinkedIn.
Brand Building Brilliance from Best Buddies
Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her own small business clothing line.
The Best AI Tools on the Market for Productivity and Audience Growth, as Tested by HubSpot’s SVP of Marketing
2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others much more useful. What stood out to me were the tools that actually helped you get things done.
%20(1).webp "Insights from 1,000+ Social Media Marketers")
Insights from 1,000+ Social Media Marketers
I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And I’m not the only one who noticed.
![State of Consumer Trends in 2025 [Data from 700+ Consumers]](https://www.hubspot.com/hubfs/consumer%20trends%202023-1.png "State of Consumer Trends in 2025 [Data from 700+ Consumers]")
State of Consumer Trends in 2025 [Data from 700+ Consumers]
From the rise of AI to shopping on social media, times are changing fast. Some consumer trends are a flash in the pan, but others represent a permanent change in buying habits. If your business doesn’t keep up with the…
Why CX Matters More Than Any Other Marketing KPI Right Now
I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand — everything I plan and execute is to fulfill customer wants and needs. After all,…
![What Marketers Need to Know [+ Examples]](https://www.hubspot.com/hubfs/UNGated%20Content.png "What Marketers Need to Know [+ Examples]")
What Marketers Need to Know [+ Examples]
Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated and ungated content to successfully balance both goals.
-4.png "How Google Gemini, Stream Realtime & Claude are Rewriting Marketing")
How Google Gemini, Stream Realtime & Claude are Rewriting Marketing
I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the user journey — but unlike humans, they evaluate structured data, analyze backend specifications, and…