Non-metro cities and towns were ahead of metros in the race to add white-collar jobs in 2023, driven mostly by the manufacturing and financial services sectors, according to a study by a recruitment startup.

Tier-II, III and IV cities and towns accounted for 1.7 million new job opportunities this year compared with 1.5 million by Tier-I cities, shows the study conducted by My RCloud, a subsidiary of EMA Partners that provides recruitment services using a technology platform.

While the number of jobs created fell in the top cities from 1.65 million in 2022, it increased from 1.5 million in Tier-II cities and beyond, according to the data shared exclusively with ET.

These jobs are mostly lateral and replacement hires.

The study captured white collar jobs data, both lateral and replacement, from platforms including LinkedIn, job portals and My RCloud’s internal database of 1,000-plus companies for 2022 and 2023.

The companies that are hiring beyond metros include Borosil India, Saint-Gobain, Tech Mahindra and ArcelorMittal Nippon Steel.

The highest demand in small cities and towns is in the experience range of six-10 years with compensation of ₹7-10 lakh per annum, said A Ramachandran, My RCloud’s chief executive and a member of EMA Partners’ board.

The growth of jobs in Tier II/III is seen largely in states like Tamil Nadu, Odisha, Gujarat, and Maharashtra.

“Our study shows that the job growth in non-metros is propelled due to significant investments in green field and brown field expansions by the manufacturing sector and with the expansion of the financial services sector,” Ramachandran said.

Steel companies, machinery manufacturers, carbon product manufacturers and quick-service restaurants are among those expanding their footprints beyond metros.

The metros have largely remained stagnant, and a major reason is the hiring lag in the tech sector.

There is strong entry-level hiring taking place already from the non-metros, P Padmakumar, executive director-HR at glass manufacturing company Saint-Gobain India, told ET. “We are exploring opportunities for Industry 4.0 from the talent pool in the Tier-III and -IV cities and colleges,” he said.

Around 25% of fresh recruits for the company this fiscal year are from such cities and colleges.

Leave a comment

Your email address will not be published. Required fields are marked *