Liverpool Football Club (LFC) and Japan Airlines (JAL) have announced a new, multi-year global partnership.

This new agreement formalizes JAL as the club’s official airline partner, further strengthening both organizations’ international presence.

The partnership encompasses both LFC’s men’s and women’s teams. It leverages the strengths of these two market leaders – LFC’s passionate fanbase and JAL’s exceptional service – to propel their global reach.

A Winning Combination for Fans and Flyers

“We are thrilled to welcome Japan Airlines to the team,” said Ben Latty, LFC’s Chief Commercial Officer.

“Both LFC and JAL are renowned for our winning spirit and dedication to connecting with fans and communities worldwide.”

Latty elaborated on the partnership’s benefits: “This alliance perfectly aligns with our global ambitions.”

“It combines the rich heritage of a legendary football club with the unparalleled service and network of Japan’s premier airline.”

“Fans can expect unique experiences and activations that bring them closer to the club.”

LFC boasts an impressive social media presence, ranking as the most-engaged Premier League club with over 1.5 billion fan interactions.

 Additionally, they hold the title of most-viewed club on social media, garnering a staggering 11.9 billion views.

Their global dominance extends beyond social media, making them the most-watched European football club for domestic league and cup fixtures.

This immense fanbase is further solidified by over 330 Official Liverpool Supporters Clubs scattered across the globe.

Heads of Liverpool FC and Japan Airlines (JAL) with team guernsey.
Photo Credit: Liverpool FC

Deepening Connections and Inspiring Communities

Junko Sakihara, JAL’s Deputy Senior Vice President of Customer Experience, also expressed her enthusiasm on behalf of the major airline.

“This partnership is a strategic move for JAL. It allows us to strengthen ties with our existing customers and forge new connections with Liverpool FC’s dedicated global fanbase.”

Sakihara added, “We are incredibly honored to embark on this journey with LFC and the LFC Foundation.”

The partnership extends beyond airline travel. JAL will collaborate closely with the LFC Foundation on key community initiatives across international markets.

This collaboration reflects a shared commitment to empowering communities and creating lasting positive experiences for young people around the world.

The first initiative kicks off this July, with JAL supporting a youth football clinic alongside LFC’s pre-season match held in Philadelphia.

Exclusive Opportunities for Fans and Members

Fans can look forward to exciting opportunities to win match tickets, signed memorabilia, and even a trip to Liverpool through special fan promotions.

Additionally, JAL Mileage Bank members will have the chance to access exclusive VIP experiences at Anfield.

This partnership is a testament to the power of sports and travel to inspire and connect people globally. Together, LFC and Japan Airlines aim to leave a lasting positive impact on individuals and communities worldwide.


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