Honor Magic6 Pro and Magic V2 RSR in Europe
At the 2024 Mobile World Congress (MWC), Honor made waves with the launch of a series of innovative smart devices aimed at reshaping the consumer experience. Led by Zhao Ming, CEO of Honor Terminal Co Ltd, the company unveiled a strategic shift towards human-centric, AI-driven products designed to address consumer needs and pain points.
Central to Honor’s showcase were the Honor Magic6 Pro smartphone and the AI-powered PC, Honor MagicBook Pro 16. Ming emphasized the company’s commitment to providing open and seamless experiences in the era of artificial intelligence, promising industry-leading capabilities to push the boundaries of human-computer interaction.
One of the standout devices, the Honor Magic6 Pro, drew attention not only for its cutting-edge features but also for its pricing strategy. Priced at €1,299 (approximately 10,120 yuan) for the global market, the device marked a significant increase compared to its China-branded counterpart, which starts at Rs. 5,699. This pricing strategy mirrors recent moves by competitors like Xiaomi, who similarly almost doubled the price of their Xiaomi 14 series for international markets.
Another highlight was the unveiling of the Honor Magic V2 RSR Porsche Design foldable phone, positioned as a premium offering in the global market. Priced at €2,699 (approximately Rs. 21,030), the device surpassed the cost of its national version by a significant margin, which starts at 15,999 yuan. Despite the higher price tag, Honor aims to attract consumers with the allure of luxury and innovation, integrating Porsche’s design elements into the device.
In addition to the Honor Magic V2 RSR Porsche Design foldable phone, Honor teased the upcoming release of the Honor Magic6 RSR Porsche Design. The device promises to incorporate iconic Porsche design elements, further cementing Honor’s commitment to marrying technological innovation with aesthetic appeal.
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