Communication stands as the cornerstone of any successful organisation; without it, even the most well-thought-out strategies can crumble. As the saying goes, ‘communication is key,’ and this holds particularly true for corporate leaders.

However, the communication landscape has changed significantly with shifting trends, behaviours and technologies, demanding a strategic approach. This is where IIM Calcutta’s Executive Programme in Communication Strategies for Corporate Leaders (EPCSCL) comes into play, shedding light on various dimensions of effective communication.

Whether providing frameworks for negotiation and argumentation, understanding cross-cultural interactions, or leveraging emerging technologies such as analytics, AI, and digital storytelling concepts, this six-month, one-of-a-kind programme equips learners with the skills and insights needed to bring about a significant change in their executive presence.

Mastering the language of leadership
Designed by distinguished communication professors of IIM Calcutta (Prof. Pragyan Rath and Prof. Nandita Roy) and delivered by VCNow—a premier Executive Education enabler, the programme transcends conventional skills by delving into communication through diverse perspectives, providing subject-specific expertise.

Drawing insights from critical humanities, technology, and gamification, EPCSCL fundamentally transforms participants’ perceptions, developing a deeper, more critical understanding of the world around them and framing a response.

As leadership and communication are inseparable, the programme emphasises the development of the Language of Leadership for effective communication in versatile market setups.

Leadership essentially means to strategise. When a strategy is well-executed, it involves informed decisions meticulously planned through research. This process gives rise to various communication strategies tailored to different industries. EPCSCL addresses this by providing communication toolkits, incorporating them into the nudge framework, and thereby modernising traditional approaches to communication.
Exploring the power of contemporary public narrative
In the present day and age, merely delivering a speech falls short; the emphasis lies in crafting a contemporary public narrative that deeply resonates with listeners. A narrative, internal to an organisation, is the strategy—a blueprint. In contrast, a public narrative is a finished product or service that goes out to the world, akin to a pitch. It is not just any narrative but a contemporary public narrative carefully crafted for impact.

Through its specialised module on Public Speaking, EPCSCL empowers participants to integrate cultural nuances and storytelling techniques. This module aims to enable participants not just to deliver speeches but to captivate audiences, shape perceptions and command mastery in the ever-evolving landscape of contemporary public speaking.

Shaping market dynamics and audience behaviour
Persuasion, a potent tool wielded by leaders for change and motivation, boasts a rich history. Visionary leaders like Martin Luther King Jr. and Steve Jobs have moulded the world through well-crafted arguments.

While ideas drive progress, they frequently encounter resistance. Despite having great ideas, corporate leaders often need help garnering support to bring their visions to life. EPCSCL guides participants in crafting effective communication to emerge victorious in the argument without making the opposition suffer a loss.

What makes EPCSCL leadership argumentation distinctive is the utilisation of behavioural economics and the importance of nudges. The programme will teach participants how to nudge a system, a team, the market, and the audience’s behaviour and make their point of view valuable. On top of that, the curriculum will provide modules from legal science on how to construct leadership arguments objectively.

From data to narrative: Addressing the digital age of communication
Understanding digital tools is crucial for corporate leaders as technology becomes integral to human communication. As data becomes integrated into our lives, data storytelling has become a mega trend, penetrating various realms like leadership, brand narratives and more.

More so, personalised, data-driven narratives are shaping individual experiences. Companies like Zomato and Spotify personalise user experiences by turning data into a compelling narrative, revealing intriguing insights like the most ordered dishes or diverse music tastes. But as we navigate this path, privacy concerns emerge as our data transforms into storytelling material.

Despite these concerns, there’s a paradoxical enthusiasm for the stories crafted from our data. However, the challenge lies in making vast amounts of data meaningful to an audience. The Data Storytelling and Presentations modules aim to address this by exploring how to make data more engaging and comprehensible. Moreover, the programme achieves the communication needs of individuals in this digital age through other tailored modules such as Communication Analytics and Communicating with(out) AI.

Highlighting the importance of cultural fluency
Today’s business engagements span the globe, crossing geographical borders and immersing in diverse cultures and norms. The ‘Intercultural Business Communication module becomes a traditional yet indispensable part of the programme in navigating this interconnected landscape.

Guiding participants through the intricacies of global business and leveraging cultural diversity for global success, this module becomes central as economies evolve into a multi-polar reality. It sheds light on etiquette, behavioural norms and cultural variations, acting as a vital compass in the complex terrain of international business.

Transforming leaders into conflict processors
Like everyone, corporate leaders are no strangers to conflict. From disagreements within teams to managing competing priorities, conflict is inevitable in corporate life. Corporate leaders oversee multiple teams across various functions and often face challenges in constructively handling conflicts, ensuring team alignment and finding a resolution.

Effective communication proves indispensable to handle conflicts efficiently as it extends beyond mere speech and involves comprehending narratives. Now, more than ever, it is crucial for corporate leaders to understand how narratives are constructed and framed, as identifying the narratives in play becomes essential for navigating and negotiating effectively.

EPCSCL provides strategic communication toolkits and proven frameworks to recognise conflicts, identify the root causes and resolve them efficiently. It empowers leaders to become adept conflict processors, develop strategies for timely conflict resolution and arrive at consensus-driven solutions that contribute to a productive work environment.

Transitioning from authority to influence
New-age corporate leaders understand the importance of transitioning from a position of authority to one of influence. The shift from a top-down approach to a more collaborative and influential one has the potential to enhance productivity, foster innovation, and contribute to overall organisational success.

However, effectively communicating ideas and visions to teams and influencing and motivating others to get things done appears to be simpler than it is. EPCSCL addresses this transformation with dedicated modules to instill a new leadership paradigm.

That’s not all; the programme curriculum is carefully chalked into 11 advanced modules. Each module is focused on providing participants with the necessary skills and thinking patterns to easily use communication to pave the way for actualising their vision and achieving goals through collective action.

Great communications become great leaders
EPCSCL is a dynamic experience designed to cultivate action-oriented leaders. As Donald McGanno rightly said, ‘Leadership is not a position or a title; it is action and example.’ EPCSCL epitomises this philosophy, empowering individuals not just to hold leadership positions but to truly act as leaders, influencing and inspiring through their communication.

To know more about the programme or enrol in Batch 5, click here.

Leave a comment

Your email address will not be published. Required fields are marked *